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Managers who think of pricing as a tool of strategy will see the results flow directly to their bottom lines.

To the surprise of many, it's back! We're talking about GROWTH, the intoxicating - and in many cases, company destroying -- strategy that had fallen out of favour these past five years or so. But look, along with a stock market revival, the pace of M&A's and other growth strategies has also picked up. But still, it's caveat emptor. This strategist and author has sound advice for today's hungry, growth-oriented CEOs.

Everyone knows that industries start out fragmented and then consolidate. But new research suggests that most industries do so in a predictable way. They go through four stages, each one requiring companies to employ a different competitive strategy.