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Why Loyalty Programs Alienate Great Customers
- 商品編號：F1207E
- 商品分類：Article
- 長度：2頁
- 出版日期：2012-07-01
- 學門：
Airline rewards are still based on miles flown. This is a mistake, according to Hal Brierley, the executive chairman and chief loyalty architect of Brierley + Partners. In this column, he points out the biggest problems with airline loyalty programs--and some ways to fix them.