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Rupert Murdoch: The Last Tycoon
- 商品編號：811017
- 商品分類：Case
- 長度：26頁
- 出版日期：2010-08-05
- 再版日期：2020-01-02
- 學門：
The case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of News Corporation's newspapers and other media, and their alleged role in shaping political opinion.