個案總覽

This case revolves around Framberry Congelados S.A. (Framberry), an Osorno, Chile-based, privately held frozen berries produce wholesaler. Framberry was severely affected by the ongoing Covid pandemic that was expected to last for another three to five years. The pandemic directly or indirectly affected every aspect of Framberry's operations and threatened the company's survival unless an effective crisis management plan was formulated and successfully implemented. Framberry's Zonal Manager, Mr. Claudio Tapia, was tasked with designing and executing a comprehensive plan to navigate the company through the complex situation it faced.

A recent MBA graduate describes the joys and frustrations of an expatriate life - both at personal and professional levels - as experienced by a young, single woman. She has been living in Bangkok for three years and is slowly adjusting to the local way of life when she receives a job offer that will relocate her back to her home in Hawaii. Reaching a decision, however, is not easy given career-related uncertainties in both countries as well as the array of conflicting emotions that confront her. She must decide how to sort through these issues. Should she remain in Bangkok or return home? Her decision is complicated by the fact that she had not entertained the idea of returning to the United States.

A recent MBA graduate describes the joys and frustrations of an expatriate life - both at personal and professional levels - as experienced by a young, single woman. She has been living in Bangkok for three years and is slowly adjusting to the local way of life when she receives a job offer that will relocate her back to her home in Hawaii. Reaching a decision, however, is not easy given career-related uncertainties in both countries as well as the array of conflicting emotions that confront her. She must decide how to sort through these issues. Should she remain in Bangkok or return home? Her decision is complicated by the fact that she had not entertained the idea of returning to the United States.