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STAR TV (A)
- 商品編號：394212
- 商品分類：Case
- 長度：18頁
- 出版日期：1994-05-26
- 再版日期：1994-09-20
- 學門：
Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO. Considers the background to the satellite TV industry in Europe and the United States, the likely success of such a venture in Asia, and strategic and tactical issues.