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Steamboat Ski & Resort Corp.
- 商品編號:395019
- 商品分類:Case
- 長度:26頁
- 出版日期:1994-07-21
- 再版日期:1997-01-24
- 學門:
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages."