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Company and Industry Research: Strategies and Resources is a five-chapter book published by Business Expert Press in 2016 and written by Hiromi Kubo, business and economics librarian at California State University, and Thomas J. Ottaviano, business and economics librarian at Cornell University's Mann Library. The focus of the book is to provide practical guidance for conducting effective business research. The authors describe important characteristics of research and emphasize the need for evaluating information gathered. They review several sources of business, industry, and general research. They also offer practical insight into the elements of a business plan. Chapter 1, Introduction to Company and Industry Research (6 pages), reviews the current environment of technology-enabled access to information. The authors emphasize the need to evaluate information gathered in a business setting because it is used strategically. They warn that the abundance of information available adds to the difficulty of determining the quality of the information. They identify the characteristics of business research as focused on problem-solving, time-sensitive in nature, and the need to be cost-effective. They also differentiate between primary research, which is original data directly from the source, and secondary research, which is data gathered from published sources. They also provide a brief explanation of five strategies for effective research: determining what information to gather, developing a plan, locating reliable information, asking experts, and analyzing information before acting.

Company and Industry Research: Strategies and Resources is a five-chapter book published by Business Expert Press in 2016 and written by Hiromi Kubo, business and economics librarian at California State University, and Thomas J. Ottaviano, business and economics librarian at Cornell University's Mann Library. The focus of the book is to provide practical guidance for conducting effective business research. The authors describe important characteristics of research and emphasize the need for evaluating information gathered. They review several sources of business, industry, and general research. They also offer practical insight into the elements of a business plan. Chapter 2, Company Research (30 pages), reviews resources for finding information from sources in two categories: corporate profiles, reports, and analysis and company financials. The authors explore key considerations that will impact the information available to the researcher. First, whether a company is public or private, and second, whether the company is located in the Unites States or internationally. They also discuss the nature of financial research and review the key documents available for US companies, as well as providing a detailed review of financial concepts. They also review several resources for corporate information, including Hoovers, Mergent Online, LexisNexis Academic, and ESG Manager, as well as two resources for financial information, the Almanac of Business and Industrial Financial Ratios and the Risk Management Association.

Company and Industry Research: Strategies and Resources is a five-chapter book published by Business Expert Press in 2016 and written by Hiromi Kubo, business and economics librarian at California State University, and Thomas J. Ottaviano, business and economics librarian at Cornell University's Mann Library. The focus of the book is to provide practical guidance for conducting effective business research. The authors describe important characteristics of research and emphasize the need for evaluating information gathered. They review several sources of business, industry, and general research. They also offer practical insight into the elements of a business plan. In Chapter 3, Industry Research (28 pages), the authors review resources about business industries, news and trends, data and analysis, and trade. The authors emphasize the importance of understanding the industry in which a business operates and describe how Porter's Five Forces provides a universal structure for industry analysis. They suggest that the most important step for the researcher is to define the industry suited to his or her company and review standardized industry classification system codes, North American Industry Clas¬sification System (NAICS). They also offer practical tips on conducting industry research and review the sources listed at the beginning of the chapter, including Business Insights: Essentials, IBISWorld, Mintel, Factiva, Bloomberg, U.S. Bureau of the Census, and ABI/INFORM Complete.

Company and Industry Research: Strategies and Resources is a five-chapter book published by Business Expert Press in 2016 and written by Hiromi Kubo, business and economics librarian at California State University, and Thomas J. Ottaviano, business and economics librarian at Cornell University's Mann Library. The focus of the book is to provide practical guidance for conducting effective business research. The authors describe important characteristics of research and emphasize the need for evaluating information gathered. They review several sources of business, industry, and general research. They also offer practical insight into the elements of a business plan. Chapter 4, Further Resources for Business Research (16 pages), reviews additional sources for information. The authors review sources of economic data and information, consumer and marketing research, and international business information. Specific sources include Federal Reserve Economic Data, World Bank Data, SimplyMap, and CIAWorld.

Company and Industry Research: Strategies and Resources is a five-chapter book published by Business Expert Press in 2016 and written by Hiromi Kubo, business and economics librarian at California State University, and Thomas J. Ottaviano, business and economics librarian at Cornell University's Mann Library. The focus of the book is to provide practical guidance for conducting effective business research. The authors describe important characteristics of research and emphasize the need for evaluating information gathered. They review several sources of business, industry, and general research. They also offer practical insight into the elements of a business plan. In Chapter 5, Business Plans (20 pages), the authors offer practical tips for creating an effective document. They review common elements of a business plan and offer insight into developing each section and what information to include. The common components covered include: executive summary, company description, description of products/services, industry analysis, market analysis, organizational structure, a marketing plan, an operations plan, other key strategic plans, financial analysis, and request for assistance. The authors explain that although there is not one way to write a business plan, researchers should consider all of the elements listed.