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  • Get Ahead by Betting Wrong

    Companies that invest heavily in R&D are often torn between emerging technologies, wondering which will win in the marketplace and is therefore the one to develop (remember VHS versus Betamax). Conventional wisdom suggests there's a steep price for getting it wrong. But new research shows that betting on a losing technology and then switching to the winner can position a company to come out ahead, because it forces a steep learning curve.
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