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Transforming Matsui Securities
- 商品編號：804064
- 商品分類：Case
- 長度：26頁
- 出版日期：2003-10-22
- 再版日期：2009-01-09
- 學門：
Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the deregulation of financial markets and penetration of the Internet within Japan. Also explains how Matsui Securities established its strategic positioning and developed a series of innovative products to differentiate its services from the competition.