In March 2021, the wine trade war between China and Australia was escalating, and the competitive landscape in China’s wine market had changed dramatically in just three months. Asa Top, a Chinese import company that had represented certain Australian wineries for over a decade, had to rethink its marketing strategy. The general manager of Asa Top did not know when the recent trade friction between China Australia would end. After the Chinese government introduced its new tariff policy on Australian wine, other participants in the Chinese wine market had quickly reacted to claim Australian wine’s market share in China. How should Asa Top deal with the impact of the duties, reduce the losses, and explore future co-operation with Australia’s winemakers?

In March 2021, the wine trade war between China and Australia was escalating, and the competitive landscape in China's wine market had changed dramatically in just three months. Asa Top, a Chinese import company that had represented certain Australian wineries for over a decade, had to rethink its marketing strategy. The general manager of Asa Top did not know when the recent trade friction between China Australia would end. After the Chinese government introduced its new tariff policy on Australian wine, other participants in the Chinese wine market had quickly reacted to claim Australian wine's market share in China. How should Asa Top deal with the impact of the duties, reduce the losses, and explore future co-operation with Australia's winemakers?