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Supply-chain disruptions caused by the COVID-19 pandemic are of unparalleled magnitude because of a confluence of circumstances: a sudden rise in demand for some products, unforeseen shifts in demand points, supply shortages, a logistical crisis, and an unprecedentedly quick recovery in major economies. This article maps the changes that will occur in supply-chain planning and management in a post-COVID-19 world. It also reflects on the articles included in this special issue and draws key conclusions about how configurations of global supply chains might change. Automation and digitalization are likely to play a key role in these transitions.

Disruptive technologies tend to underperform on attributes that are considered as key attributes of incumbent technologies and require new value propositions to increase mainstream customer appeal. Yet, how do firms reconfigure their value proposition as a way to overcome the technological inferiority of disruptive technologies? This article conceptualizes and empirically investigates the process of value proposition reconfiguration. Based on evidence on the commercialization of electric vehicles, it explores the tactics firms use to reconfigure value propositions to increase market acceptance from mainstream customers. The article develops a framework showing three reconfiguration tactics: compensating, enhancing, and coupling tactics.

Companies face much uncertainty about the competitive effects of the recently adopted Kyoto Protocol on global climate change and the current and future regulations that may emerge from it. Companies have considerable discretion to explore different market strategies to address global warming and reduce greenhouse gas emissions. Examines these strategic options by reviewing the market-oriented actions that 136 large companies that are part of the Global 500 are currently taking. Companies use six different market strategies to address climate change, consisting of different combinations of the market components available to managers. Managers can choose between a greater emphasis on improvements in their business activities through innovation or employing compensatory approaches such as emissions trading. They can either act by themselves or work with other companies, NGOs, or (local) governments.