個案總覽

A Stockholm-based sports broadcasting firm with five international offices is facing uncertain contract renewals by its current clients from several geographic territories. It must determine the likelihood of profitability if it purchases the global broadcasting rights of the Portuguese Soccer League (Liga Zon Sagres) for the upcoming 2011-2012 season.

A sports broadcasting firm, which is facing uncertain contract renewals by its current clients from several geographic territories, has to figure out the likelihood of making money if it goes ahead and purchases the global broadcasting rights of the Portuguese Soccer League ("Liga Zon Sagres") for the upcoming 2011/12 season.