Since its inception as an organization dedicated to promoting women’s entrepreneurship through coordinated activities, the Association of Lady Entrepreneurs of Andhra Pradesh (ALEAP) has gone through different phases, acquiring distinct competencies and resources to offer an integrated approach to helping women entrepreneurs. In the two decades of its operations, ALEAP had established two industrial estates. There was scope to establish more industrial estates for women but ALEAP was contending with severe financial and manpower constraints that would make it difficult to pursue the manufacturing route to develop women entrepreneurs. ALEAP’s president believed that it was time to scale up operations and explore new opportunities. However, several questions had to be addressed: What growth strategy should ALEAP adopt? Was it time to look for a new model? Should ALEAP look beyond manufacturing for its growth? Should ALEAP look for innovative approaches to set up incubation centres? Whose support should it seek?

Since its inception as an organization dedicated to promoting women's entrepreneurship through coordinated activities, the Association of Lady Entrepreneurs of Andhra Pradesh (ALEAP) has gone through different phases, acquiring distinct competencies and resources to offer an integrated approach to helping women entrepreneurs. In the two decades of its operations, ALEAP had established two industrial estates. There was scope to establish more industrial estates for women but ALEAP was contending with severe financial and manpower constraints that would make it difficult to pursue the manufacturing route to develop women entrepreneurs. ALEAP's president believed that it was time to scale up operations and explore new opportunities. However, several questions had to be addressed: What growth strategy should ALEAP adopt? Was it time to look for a new model? Should ALEAP look beyond manufacturing for its growth? Should ALEAP look for innovative approaches to set up incubation centres? Whose support should it seek?