個案總覽

As exercising is to physical fitness, networking is to relational fitness, i.e., the health and resilience of your networks of social and professional contacts requires consistent attention. This case outlines a process by which to establish an approach to networking that is long-term, strategic, and semi-automatic-i.e., how to develop a networking habit.

Networking can be incredibly effective, with research suggesting that people who receive training in the field are more likely to receive promotions and top evaluations. Yet many people misunderstand the term, thinking it means attending an occasional cocktail party or posting comments on Facebook. The investment model of networking, by contrast, approaches the creation of social capital as an investor would tend to a portfolio. In this case students examine the principals of networking like an investor through the lenses of three career professionals who haven't yet reached their networking potential.