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Choice Architecture 2.0: The Critical Role of Sensemaking
There are many possible ways to present choice options to a target audience, and the selected presentation can have a significant impact on what people decide. The authors argue that the way choices are presented-known as 'choice architecture'-can lead decision makers to consider both the intentions of the choice architect and how their decision will be construed by others. And there are important implications for its effectiveness. As a result, the implicit interaction between decision-makers and choice architects is a crucial factor to be considered in the crafting of effective behavioural policy and organizational strategies.