Rahama Wright and Shea Yeleen is the story of a young female social entrepreneur, Rahama Wright, who started a non-profit venture, Shea Yeleen, to train women in West Africa with a more lucrative livelihood by manufacturing shea butter to earn higher wages. The case describes the shea butter industry in Africa, the role of women in the industry, and Wright's background in non-profit and government as her rationale for starting a non-profit venture. The case outlines the different organizational forms that nascent entrepreneurs could start when creating a venture and ends with a decision point whether Wright should continue running a non-profit or if she should convert to a for-profit social venture. The case offers students an opportunity to understand the differences between non-profits and for-profit ventures from organizational, strategic, and personal perspectives.

ISlide is the story of a nascent entrepreneur, Justin Kittredge, who used his experience and knowledge of the athletic footwear market to start his own footwear company, a manufacturer/distributor of customizable athletic sandals known as "slides." The case illustrates many of the concepts of Entrepreneurial Thought and Action-where an entrepreneur starts with the concepts of Who am I, What do I know, and Whom do I know. The founder, Justin, a former Reebok executive and college basketball player, is passionate about basketball and coaching young people. The case illustrates how Justin builds a company in a niche that has not yet been exploited by the big footwear companies.