Focuses on the efforts of Singapore's Economic Development Board (EDB) to grow the tiny island almost wholly through an expansion of its service economy. Between 1965 and 1990, Singapore achieved a remarkable rate of growth, largely by opening its economy to foreign investment and by providing these investors with a full range of business and infrastructural services. By 1990, however, the island is running out of room for expansion. To keep the economy expanding at its customary pace, the EDB crafts an ambitious strategy of regionalization. Under this strategy, Singapore plans to export its service economy, developing a string of overseas enclaves to replicate the business environment that, physically, can no longer expand in Singapore. In these enclaves, designed to rim the Southeast Asian region, foreign investors could enjoy the full range of services they had come to enjoy in Singapore. And, by providing investors in these parks with a full range of business, administrative, and infrastructural services, Singapore would become the ultimate service economy.
In 1994, Lenzing AG, the world's largest rayon manufacturer, is deciding whether to expand production in South Pacific Viscose, its Indonesian subsidiary. Indonesia is a booming market for rayon, but management still has some concerns about the expansion. First, for the plant to remain successful, Lenzing's downstream customers--textile producers--must also remain in Indonesia. Second, despite being located in an area of tropical forests, the Indonesian plant has no local access to wood pulp, its most critical input. Finally, with the expansion, Lenzing would be increasing its exposure in a country that remains politically and economically uncertain.