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Details Whirlpool's initial years in China and illustrates the problems that a global industry leader can face while entering a new, developing market like China. Although it is relatively easy to gain access to the larger cities, there are many barriers associated with establishing a brand presence and gaining a foothold in the lesser developed regions of China. Allows students to examine how Whirlpool should reposition itself in China, investigating specifically whether Whirlpool China should concentrate on selling or sourcing in the future.

Describes the landscape of China's home appliances industry and its competitive environment in 2004. Depicts industry characteristics and new developments, including technology, distribution, and marketing. Also profiles the major local and foreign players in the market, analyzes major industry issues, and provides insights into the future development of the industry.