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Ye Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai’s Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office workers with affordable and convenient fresh meals, twenty-four hours a day. However, Flashfood.Shop was almost brought to a halt by the COVID-19 pandemic in 2020. By April 2021, Ji had yet to realize his entrepreneurial dream of building a unicorn enterprise. The time had come for him to make a decision. Should he stick with Flashfood.Shop’s operation and wait for a turnaround? Should he close Flashfood.Shop and return to Lingdong, a business with which he was more familiar? Or should he start over with a new venture? Ji needed to seriously consider how to choose his next step.

Ye Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai's Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office workers with affordable and convenient fresh meals, twenty-four hours a day. However, Flashfood.Shop was almost brought to a halt by the COVID-19 pandemic in 2020. By April 2021, Ji had yet to realize his entrepreneurial dream of building a unicorn enterprise. The time had come for him to make a decision. Should he stick with Flashfood.Shop's operation and wait for a turnaround? Should he close Flashfood.Shop and return to Lingdong, a business with which he was more familiar? Or should he start over with a new venture? Ji needed to seriously consider how to choose his next step.

Doctors' efficiency and patients' health outcomes stand to benefit from employing technology to resolve pain points. However, it is challenging to increase technology adoption rates in healthcare, especially in developing countries such as India where it is the need of the hour. This case provides in-depth discussions among company executives to highlight the challenges faced and to engage students to think critically about solutions for HealthPlix, the company which focuses on how target users (i.e., doctors) are encouraged to adopt AI technologies. It also provides an overview of Indian healthcare market, challenges and possible future opportunities for health tech firms.

"Any important port in the world that has container handling operations should have container machinery made in China." With this dream, Guan Tongxian who was 59 years old came to Shanghai, leading thirteen people from Shanghai Port Machinery Company to start a difficult venture with one million US dollars. Today, ZPMC has assets of over 7 billion US dollars. However, he makes only 50,000 US dollars a year without holding any equities. He has kept such a low profile that even MBA programs in top Chinese universities might not be aware of his success. Chinese traditional culture has been playing an influential role in the personal growth of Guan Tongxian. Guan was influenced by the old generation of intellectuals in his childhood: "At that time, there were old Xiucai and Jinshi in Beijing, and I followed them to learn Chinese poems and listen to them speaking of Confucianism that promotes an idea of 'cultivating oneself, putting family in order, ruling the country and giving peace to the world.'"