Kapap Academy Pte. Ltd. (Kapap Academy) was established in 2007, following the tragic death of the founder’s older brother, with a mission to empower everyday people to learn realistic self-defence skills. The founder and his apprentice-turned-business partner formulated a simple yet functional brand of self-defence, which they named the Modern Street Combatives method. Kapap Academy’s social mission was evident in its provision of both heavily discounted and completely free training sessions for needy and vulnerable segments of society—in particular, women who were victims of domestic abuse and sexual assault, as well as the elderly. Kapap Academy was able to sustain this social mission with a dual income stream. After its 10th-year anniversary, Kapap Academy was looking to export its brand of Modern Street Combatives overseas. This posed various challenges; in particular, whether to adopt a licensing model or a franchise arrangement. Each model had its pros and cons, but a decision had to be made.

Kapap Academy Pte. Ltd. (Kapap Academy) was established in 2007, following the tragic death of the founder's older brother, with a mission to empower everyday people to learn realistic self-defence skills. The founder and his apprentice-turned-business partner formulated a simple yet functional brand of self-defence, which they named the Modern Street Combatives method. Kapap Academy's social mission was evident in its provision of both heavily discounted and completely free training sessions for needy and vulnerable segments of society-in particular, women who were victims of domestic abuse and sexual assault, as well as the elderly. Kapap Academy was able to sustain this social mission with a dual income stream. After its 10th-year anniversary, Kapap Academy was looking to export its brand of Modern Street Combatives overseas. This posed various challenges; in particular, whether to adopt a licensing model or a franchise arrangement. Each model had its pros and cons, but a decision had to be made.