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How Urban Culture Transcends Borders
- 商品編號：F1403B
- 商品分類：Article
- 長度：2頁
- 出版日期：2014-03-01
- 學門：
U.S. companies seeking to export their products are often thwarted by widespread anti-American sentiment in regions such as Asia and the Middle East. However, new research finds that segments in those regions keenly identify with U.S. urban youth culture--the world of hip-hop and rap--and identifies nontraditional sources of influence (TV shows, music and music videos, athletes and other celebrities) through which companies can reach them.