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The marketing services manager at Babcock and Wilcox had determined that: Despite being quite sophisticated in our analysis, we are not quite getting the information we need for our shop-load planning and scheduling. Our sales projections also drive our accounting and business forecasts, so we need to improve the way we develop our basic forecasts. How can Babcock and Wilcox improve its forecasting? (A Microsoft Excel data file is available for use with this case, product 7A98E023.)

The Computer Shoppe has five year's worth of customer information of past computer system purchasers in its database. While sales are good, the owner is wondering how he can use the customer information available to him to increase sales.

The Computer Shoppe has five year's worth of customer information of past computer system purchasers in its database. While sales are good, the owner is wondering how he can use the customer information available to him to increase sales.