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Discopress
- 商品編號：UV3565
- 商品分類：Case
- 長度：7頁
- 出版日期：2009-09-16
- 學門：
Preparing a proposal for a DVD content partner, the production director for a digital media company must decide whether to advocate mass production or production on demand. The catalog of old television series and B-movies relies on a "long tail," making on-demand production an attractive option. What capital investment is required? And will the per-unit premium outweigh inventory holding costs?