個案總覽

GetClarity Inc. is a start-up firm that specializes in the accumulation, analysis and sale of various types of data, including the firm's own data, which has been attained through an exclusive contract. The company's current job involves working for an auto-manufacturing client to identify a potential location for a new dealership. Two young analysts conduct data analysis on the age of the area and the market size, based on the customer demographic data.

Student spreadsheet for case W14290.

Supplement case to product W14290.

Student spreadsheet for case W14292.