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Incredible Universe
- 商品編號：9A99A023
- 商品分類：Case (Pub Mat)
- 長度：7頁
- 出版日期：1999-10-27
- 再版日期：2010-01-13
- 學門：
This case provides a detailed description of Tandy Corporation's Incredible Universe stores from 1992 to 1995: layout, major departments, advertising and promotion, location, staff and customers. These very large consumer electronics stores were launched in the belief that incredible selection, entertainment and service would be a formula that customers would love; however, the unprofitable performance of the chain to date raises questions about the future of this venture.