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Booster Juice: Bringing Canadian Smoothies to the Indian Market
For the co-founder and CEO of Booster Juice, Canada’s largest chain of juice and smoothie bars, international expansion was integral to the firm’s strategy, especially as the Canadian market matured. However, working with business cultures and practices in different countries was a major challenge. Booster Juice had been opening three stores per month through the end of 2013, and the CEO was re-examining Booster Juice’s international operations, including those in India, where Booster Juice had 18 stores. The CEO was contemplating considerable expansion in the Indian market, which had great potential but presented many challenges. He wanted to open many more stores in India, but existing stores showed merely average performance. Could India provide the sustained market growth that the CEO desired? What would be the perfect approach to India’s complex market? -
MacEwan Goes Global: Internationalization at a Canadian School of Business
Given the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs. The application of standard business models of SWOT and PEST analysis, examining the multi-dimensionality of internationalization and its application in the non-profit sector, and development of defined benchmarks to evaluate the success of any expansion efforts are all areas that the dean should consider in making her recommendations.