• The Pearl Industry: Is There a Market Opportunity?

    In May 2018, a China-born entrepreneur living in Canada was at a seaside market in Qingdao, China, inspecting inexpensive pearls. She wondered whether pearls presented a good market opportunity in the West. At markets in China, she consistently found cultured pearls that would cost far more in Canada. This experience led her to wonder whether or not it was feasible to sell pearls on a wholesale basis in Canada, or perhaps through one of many retail options. Or was there a reason why pearls—such a timeless product—did not present more of a dynamic market opportunity in the West?
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  • Note on the Cuban Cigar Industry (Revised)

    In June 2017, the U.S. president had made a statement regarding his stance on Cuba-U.S. relations. Business leaders were very attentive, as his actions could impact the softening U.S.-Cuban relations started by his predecessor in 2016. A recent MBA graduate in Canada and an avid cigar smoker, viewed this scenario and wondered what effect it would have on the current environment, and if there was potential in the Cuban cigar industry. With an inheritance of $1 million coming available in the next month, he thought back to his strategy sessions and looked to evaluate this industry.
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