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Boston Beer Co.: Samuel Adams, Brewmaster Leading a Revolution
- 商品編號：597040
- 商品分類：Case
- 長度：37頁
- 出版日期：1996-10-15
- 再版日期：1996-11-13
- 學門：
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the industry's eyes to the need for high quality product and freshness. The emphasis on unique product development and freshness was a first for the industry.