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EADS/Airbus: Vision 2020
- 商品編號：W14144
- 商品分類：Case
- 長度：19頁
- 出版日期：2014-05-06
- 學門：
EADS N.V. (EADS), Europe's leading aerospace and defence company, is reviewing its strategic positioning. EADS had planned to merge with a British company to form the world's largest aerospace company, but the merger failed mainly due to resistance from government shareholders. As a result, the firm cannot achieve its major strategic goals that were tied to the merger. In the highly competitive aerospace industry and despite also facing production issues and a corruption investigation, the firm's management must revise both its short-term goals and future action plan.