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How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers
- 商品編號：BOS016
- 商品分類：Case
- 長度：3頁
- 出版日期：2009-07-01
- 再版日期：2014-06-05
- 學門：
The case entitled 'How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers' illustrates how new demand is created by looking to noncustomers instead of just competing for a share of the existing customers of an industry. The case prompts the students to consider how new demand was created in the cell phone, computer and air travel industries by unlocking the three tiers of noncustomers.