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Major League Baseball: Strategy Calibration in Light of COVID-19
Major League Baseball (MLB) had been financially impacted by the COVID-19 pandemic. With a shortened season without fans in attendance, revenue-generating opportunities decreased dramatically from previous years. This case examines issues that MLB teams dealt with during the 2020 season, including the loss of revenue during the worldwide COVID-19 pandemic. How would MLB move forward into the 2021 season, having lost a significant amount of money in the previous year? How should its teams invest their resources to maximize earning potential—despite the ongoing pandemic—for this upcoming season and possibly years to come?