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Kyruus: Big Data's Search for the Killer App
- 商品編號：813060
- 商品分類：Case
- 長度：29頁
- 出版日期：2012-09-10
- 再版日期：2012-12-05
- 學門：
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements.