個案總覽

Headspace in 2018 examines the company as it charts a new trajectory. The case follows the point of view of Randhir Vieira, Head of Product at Headspace, and dives into several challenges and opportunities from a Product Manager's perspective. Topics include boosting customer retention rates, finding and testing key metrics, incorporating new technologies, employing the "jobs to be done framework," and evolving the platform.

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of knowledge, and building and managing web ecosystems.

The purpose of this case is to look at Autodesk's cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new manufacturing processes affecting every aspect of the company's future, students will be introduced to the various decisions and challenges a corporation has to face in order to remain ahead of massive industry disruption. The case analyzes Autodesk's three major branches: (1) Architectural and Engineering, (2) Manufacturing, and (3) Media & Entertainment and how all three branches are adjusting to meet the future. Of particular focus is the shift to a subscription business model, the cultural ramifications of such a shift, the arrival of activist investors to the company's stock, and the various disruptive innovations in Autodesk's markets.