Pibrex is one of the world's largest developers of petrochemical-based polymers for the plastics market. The company has purchased a plant in Russia and after three years of serious operating losses has appointed a new general manager of the plant. The plant lacks a strong organizational culture; communications within and between departments are poor; inequity in wages, working conditions, and training exist but motivation and retention problems are prevalent, Pibrex headquarters is losing interest in the Russian operation; and two sub-cultures exist within the Pibrex Russia organization. The general manager must develop an action plan that can turn operations around with minimal expense to Pibrex. A supplement, Managing Pibrex Russia (B): Developing Organizational Strategies to Ensure Sustainable Profitability (product 9B01M021) discusses issues facing the company two years later.

Pibrex is one of the world's largest developers of petrochemical-based polymers for the plastics market. In the Managing Pibrex Russia (A) case, (9B01M020) a new general manager inherits serious problems and develops an action plan to address the issues. This supplement illustrates what the management team has done to begin a turnaround of the firm and also highlights the many problems that remain. In particular, the company must reassess its management strategies and take steps to maintain its competitive position.