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The case is set the day after Grab Holdings ("Grab") announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region's first decacorn (start-up with $10 billion or more value). Within five years since its inception in 2012, Grab had established a wide-spanning footprint in 190 cities across eight countries of Southeast Asia. To keep pace with its growth, the company had moved its headquarters to Singapore in 2014. Commencing its debut in the Online-to-Offline (O2O) market with a prototype of its taxi-booking smartphone app in the company's hometown in Malaysia, Grab has come a long way. With its extensive range of personal transport service, the company has become synonymous with ride-hailing and has also forayed into other areas such as fintech and marketplace. Appropriately, in January 2016, the company rebranded itself to 'Grab', an umbrella under which all its services are now homed. When Uber, the US behemoth, flexed its muscles and posed a severe threat, Grab fought head-to-head and won over the giant by quickly altering its business model and adopting a hyper-local approach. Grab's focus on nurturing a congenial organisational culture, disruptive innovation, customer-centric services, and agility while fostering enterprising and innovative talent has helped to defend its position. While staying steady on its high-growth trajectory, Anthony Tan and Hooi Ling Tan, the founding CEO and the founding COO, respectively, want to fortify its competitive strength by enhancing its disruptive quotient while remaining entrenched in Grab's culture. How can they best go about doing so?

The case is set in May 2015 in Singapore, the regional headquarters of the UK-based travel metasearch firm, Skyscanner. After a successful launch as a start-up followed by a period of rapid expansion, the company is now facing the challenge of growth in Asia. In 2011, Skyscanner opened its regional headquarters for Asia in Singapore. The tech-savvy customers in Asia were gradually beginning to discover the Skyscanner service, but their behaviour in using the site was different from that of customers in Western markets. Many users were accessing the site through mobile devices and linking from social media sites, while Western market customers were traditionally searching from a computer using the Google search engine. Skyscanner traditionally worked closely with partners such as airlines and online travel agents to provide information, advertising, and data services. To help attract partners, Skyscanner allowed the partner to "own" the customer, by passing the consumer through to the partner site to complete the transaction. The partners got paid for click-through traffic or from advertising on the Skyscanner website. By May 2015, Skyscanner had created local websites for 14 countries in Asia Pacific, but the challenge was to scale up the business and get more customers using the site by meeting localised needs. How should it further adapt its local offerings and marketing strategies more effectively to better connect to the in-country users in Asia? How should Skyscanner change its internal organisation to be more nimble to respond to the market? This case targets participants who are interested in understanding the challenges associated with adapting an organisation and its business model for local market needs. The case is designed for use in postgraduate and executive education classes. It allows participants to better understand the Asian context and the challenges of growing a multi-national business in Asia.

The case is set in 2014 in Indonesia, with the leaders of a once strong national bank - Bank Negara Indonesia (BNI) - facing the challenge of transformation amidst a volatile and uncertain business environment. With growing competition and the rapid economic growth of the nation, the bank leadership recognises that a major change is needed to ensure the future survival of the bank. In 2008, a new management team was appointed to address those issues as BNI fell from number one to four in terms of market share in Indonesia. The bank suffered from inefficient business practices and a capability gap due to a zero-growth policy in terms of employees. As a long-time stable state-owned enterprise, which was typically slow to adapt, bringing about change would be quite a challenge. At the centre of the transformation agenda is the need to shift from a product-centric approach to a customer-centric one. To achieve this, a strong emphasis on human capital was necessary to address the firm's strategic needs in the areas of talent, leadership, culture, and structure. For this purpose, Felia Salim, the Vice CEO, took charge of the human capital strategy.

The case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges as the newspaper's niche role of providing Chinese news has been eroded by the age of the Internet. Part A of the case provides the context and the current challenges: high production costs, mixed results with a new magazine business, financial pressures due to lower print sales, a strong culture of success, and start-up online business. Four potential strategies are suggested as the CEO goes to the board for a decision. Part B1 and Part B2 contain different decisions from the board (one for making an acquisition and one for driving organic growth). This allows participants to work in small groups on different change agendas and plans.

Supplement to case SMU409. The case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges as the newspaper's niche role of providing Chinese news has been eroded by the age of the Internet. Part A of the case provides the context and the current challenges: high production costs, mixed results with a new magazine business, financial pressures due to lower print sales, a strong culture of success, and start-up online business. Four potential strategies are suggested as the CEO goes to the board for a decision. Part B1 and Part B2 contain different decisions from the board (one for making an acquisition and one for driving organic growth). This allows participants to work in small groups on different change agendas and plans.

Supplement to case SMU409. The case is set in Hong Kong, with a third generation leader of a successful newspaper facing market challenges as the newspaper's niche role of providing Chinese news has been eroded by the age of the Internet. Part A of the case provides the context and the current challenges: high production costs, mixed results with a new magazine business, financial pressures due to lower print sales, a strong culture of success, and start-up online business. Four potential strategies are suggested as the CEO goes to the board for a decision. Part B1 and Part B2 contain different decisions from the board (one for making an acquisition and one for driving organic growth). This allows participants to work in small groups on different change agendas and plans.