個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Wal-Mart in East Asia
Discusses Wal-Mart's entry strategy in East Asia, specifically Singapore, Japan, Hong Kong, and China. -
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. -
Internationalizing the Cola Wars (B): The Battle for India
Analyzes the tactical battle of the cola giants in India. -
Pacific Dunlop China (A): Beijing
Describes the predicament of an overworked Western plant manager in a Chinese joint venture. The fourth in a line of such managers, he must deal with the combined problems of an inability to delegate, different customs and practices, and difficulties in information technology and plant control.