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Rothschild Bank AG
In 2003 a BCG survey found Rothschild Bank AG to be one of the most profitable private banks in the world. The bank's future, however, was surrounded by uncertainties related to new international regulations, increased competition as well as volatile financial markets. Rothschild bank's management was concerned to master these challenges and to assure that banks successful past will continue into the future. The task for students is to identify the key success drivers for Rothschild in the future.