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Although it is well accepted that corporate communication has a direct impact on corporate reputation, little is known about the link between firms' social media communication strategies and the formation of firms' reputations in an online environment. This article contributes to this body of knowledge by studying the impact of social media communication strategies on firms' reputations. The setting for our study is the hotel industry. The results offer insights regarding the challenges of developing online communication strategies that affect corporate reputation.

In this Executive Digest, we make the case that aggregate individual expertise as a resource and intrinsic capability of the firm are hidden in plain sight, or worse, are assumed to exist where they do not. With high levels of complexity, business diversity, and number of geographical locations, the issue becomes even more acute. We propose strategic resource mapping (SRM) as a methodology designed to provide top managers with a rapid, comprehensive, and penetrating assessment of a firm's 'meta-capability': an actionable overview of the capabilities that exist within the firm. Based on multiple successful implementations, we describe the key features of SRM and provide several illustrations.

A great number of IT projects seem to take on lives of their own, gobbling up valuable resources without ever reaching their objectives. But they can be tamed. Once managers understand the key reasons why projects become runaways, they can learn to recognize the early signs of escalation and decide whether, when, and how to pull the plug. Project management will never become an exact science, but the guidelines provided here can at least help move it into the realm of a disciplined art.