個案總覽

Student spreadsheet for product 9B16M018.

LifeCell International, a stem cell banking service in India, reduced its subscription pricing in 2013. The managing director and chief executive officer was considering the effects of this price differentiation strategy on his efforts to make regenerative health care affordable in India. He needed to address several critical issues, including improving awareness of regenerative therapies, disseminating product information, increasing market penetration, evaluating the new price structure, and continuing to support technological advancements.

LifeCell International, a stem cell banking service in India, reduced its subscription pricing in 2013. The managing director and chief executive officer was considering the effects of this price differentiation strategy on his efforts to make regenerative health care affordable in India. He needed to address several critical issues, including improving awareness of regenerative therapies, disseminating product information, increasing market penetration, evaluating the new price structure, and continuing to support technological advancements.

Student spreadsheet for product W16056.