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Being Distinctive vs. Being Conspicuous, Gender and Performance in Groups
Differences in behavior and associated gender stereotypes derive from the different norms and expectations associated with the social roles that men and women typically hold. The stereotypes are all-too familiar: men are better at math, women at communicating; men make better military officers, women better caregivers. As a result, occupations, jobs and tasks become gender-typed as 'male' or 'female' according to the gender of the typical incumbent. The authors report their findings, which suggest that the additional scrutiny of being a solo member of one's gender -- whether self-imposed or imposed by others -- can be either beneficial or detrimental to performance, depending on the typicality of the task relative to one's gender.