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Direct selling isn't just an industry or a business model-it's people. Direct selling is successful today because of the people who have been able to build successful businesses from the ground up or by representing a company's product. Entrepreneurs who use a direct selling approach utilize independent salespeople to market and sell their products or services directly to the consumer. These direct selling distributors are offered a low-risk, low-cost path to micro-entrepreneurship. Framed within the context of entrepreneurship and an overview of the long-term sustainability of the direct selling business model, this book dives into three main issues associated with direct selling: compensation, ethics and compliance, and global reach. Written for practitioners, academics, members of the press, policy makers, and students, this text offers research and knowledge about the economic and social benefits of direct selling and provides detail and clarity on key issues related to direct selling as a sustainable business model. Chapter 1 starts off by describing various types of ventures entrepreneurs can create, including survival, lifestyle, managed growth, and aggressive growth ventures. To build these ventures, entrepreneurs can utilize direct selling. Companies that use direct selling as their distribution channel then create individual sales opportunities for those interested in engaging in the gig economy. These workers could then use direct selling to build their own businesses while being back by established brands that have quality products, marketing tools, business training, and technological resources. Examples of companies that use direct selling are provided throughout the chapter, including Mary Kay Inc. and Traci Lynn Jewelry.