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The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada's first measurable social media campaigns.

The chief executive officer (CEO) of Social Media Group had to develop a social media campaign for ING Direct Canada, an online retail bank. The CEO had successfully developed social media campaigns for other businesses in the past but ING wanted the CEO to measure the success of the campaign. With little information available on how to determine the success of such strategies, the CEO set out to design one of Canada's first measurable social media campaigns.

The president and founder of a Toronto, Ontario transportation company considers his future and that of the family-owned company in the face of major changes in the for-hire trucking industry. After 50 years in the trucking industry, the president considers simplifying operations and expanding the business or, alternatively, stepping down as president and passing control to a successor.

In April, 2008, the president of Tiburon, a manufacturer of camouflage components based in the Dominican Republic, met with Tiburon's parent company and sole customer, GMA. GMA, based in Guelph, Ontario, was an equipment supplier to the United States Army. Tiburon had only been in business one month, and the president was analyzing the current production process in each of the Dominican and Guelph plants. There were noted differences between the two plants' production methods, which could affect Tiburon's ability to meet monthly capacity demands of GMA. The president wanted to present and implement her own ideas to improve the efficiency, quality and cost effectiveness of the production line in the Dominican Republic. In doing so, she had to balance the high expectations of GMA and Tiburon's investors with the plant managers' cultural observations about employees and their work.