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The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. In Chapter 3, Models and Approaches to Public Relations, the authors present a brief history of the field, examine the subfunctions and specialties within the profession, and introduce and define a number of key terms.

The book An Overview of the Public Relations Function was written by Shannon A. Bowen (Syracuse University), Brad Rawlins (Brigham Young University), and Thomas Martin (College of Charleston) and published by Business Expert Press. It provides an executive overview of the field with a focus on what managers need to know to master the function quickly and effectively. In Chapter 2, What Is Public Relations?, the authors introduce the taxonomy of the profession and the concepts prevalent in the strategic management of relationships with publics.