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In March 2016, the associate finance director at Bevaco China (Bevaco), an American multinational firm in China, faced a tough decision. Over the past four years, she had worked diligently to shift her focus from managing work to leading people. She was assigned to work in a joint venture between Bevaco and Mask, a leading Chinese private enterprise, where she faced numerous challenges. A year later, she moved back to Bevaco and worked with a charismatic and visionary leader, who inspired her to further develop her leadership as she built a 50-member team. However, as the associate finance director was enjoying her progress in leadership development, the leader resigned and the team’s work was to be outsourced. Amid this upheaval, she received an offer to work in a globalizing high-tech Chinese firm with the opportunity to work overseas. Was she ready for this opportunity? Could she overcome the challenge of a new company and lead others in a global context?

B case to case W13062 In March 2016, the associate finance director at Bevaco China (Bevaco), an American multinational firm in China, faced a tough decision. Over the past four years, she had worked diligently to shift her focus from managing work to leading people. She was assigned to work in a joint venture between Bevaco and Mask, a leading Chinese private enterprise, where she faced numerous challenges. A year later, she moved back to Bevaco and worked with a charismatic and visionary leader, who inspired her to further develop her leadership as she built a 50-member team. However, as the associate finance director was enjoying her progress in leadership development, the leader resigned and the team's work was to be outsourced. Amid this upheaval, she received an offer to work in a globalizing high-tech Chinese firm with the opportunity to work overseas. Was she ready for this opportunity? Could she overcome the challenge of a new company and lead others in a global context?

The generation born in China in the 1980s has become an important force in the country’s labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it.

The generation born in China in the 1980s has become an important force in the country's labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it.