個案總覽

In 2003, Banyan Tree Hotels and Resorts was at a decision-making juncture as it considered how to maintain its differentiated position, strengthen its international presence, and deliver more value to customers. A fundamental issue facing the company at this stage was where and how fast it should move to develop a stronger market presence without jeopardising its carefully cultivated brand equity.

This case documents the evolution of Singapore's monetary policy over the last three decades, and encourages students to explore the reasons and possible consequences of this monetary policy.