• Climate Change Conference: Uniting the World to Tackle Climate Change

    <div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">The Climate Change Conference is a five-party, multi-issue, in-class negotiation simulation that requires no software or other digital means. The exercise develops an understanding of the complex landscape of global climate change mitigation and adaptation measures across various constituencies. At the core of the simulation, students take the roles of representatives from Developed Countries, Developing Countries, the Organization of the Petroleum Exporting Countries (OPEC), Fossil Fuel Companies, and Electric Vehicle (EV) Firms, with each stakeholder having distinct priorities and interests. In a highly interactive small- and large-group negotiation process, participants navigate through three critical issues: (1) securing global net-zero emissions by mid-century by keeping the goal of a maximum 1.5℃ average global temperature rise within reach through (a) meeting emissions reduction targets, (b) coal phase-out, (c) methane reduction, and (d) halting deforestation; (2) protecting communities and natural habitats; and (3) mobilizing climate finance.
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  • Doing Business in Ho Chi Minh City, Vietnam

    Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup's automotive subsidiary established in 2017, was contemplating VinFast's future strategy. Domestically, the EV market in Vietnam was in its infancy with many hurdles including a shortage of charging stations, potential electric overload, a lack of consumer incentives, poor road conditions, and traffic congestion. Internationally, VinFast faced fierce competition from more established EV makers. Should VinFast put more emphasis on the domestic market or the international ones? How could VinFast adjust its strategy and resource allocation for better growth?
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  • CJ Foods: The Path to Global Food Leadership

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  • OneSmart

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  • NIO: A Chinese EV Company's Global Strategy

    Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium "smart" EVs. Its mission was to "shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021, Founder William Li shared plans for the company to expand to 25 different countries and regions by 2025, including the automobile juggernaut nation of Germany. Would users in other markets and cultures embrace his user enterprise and high-touch model? NIO faced tough competition ahead in the race for EV supremacy.
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  • Talent@Tencent

    On November 11, 2016, Xi Dan, Senior Vice President of Tencent, and Ma Yongwu, Dean of Tencent Academy, were discussing how Tencent could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization.
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  • Geely SEA: New Electric Vehicle Platforms

    Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led the architectural development of the new Geely SEA platforms for its new family of BEVs. The new car would be part of the Zeekr premium lineup. He knew that smaller cars on a given platform inevitably suffered from costs problems, while larger vehicles suffered from less than premium attributes. They could emphasize meeting cost targets on the low end, but that might have a negative impact on the high end. Which platform should they choose? This case explores the platforms and derivatives strategies used by global auto manufacturers, and some of the changes wrought by the shift from internal combustion vehicles to battery electric. It emphasizes the importance of achieving volume and scale in reaching competitive costs and selling prices, and offers an opportunity to explore the potential impact of open standards and modular interchangeability on the structure of the industry.
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  • Haidilao: Changing your Future with your Own Hands

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  • Automation at Haidilao

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  • From Cradle to Heaven: Taikang Insurance Group

    Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China's underdeveloped social welfare state, Taikang saw an opportunity for the private sector to offer a suite of lifelong services that would care for clients "From Cradle to Heaven." However, as Taikang broadened its brand from life insurance to lifestyle, the potential pitfalls facing the firm would proliferate, too. How could Taikang leverage its scale to ward off competitors? And, crucially, how could Taikang sustain strong relations with the state and regulatory bodies as the company moved into markets with great political sensitivities, such as health services and senior care?
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  • New Hope Liuhe: Building an Integrated Agri-Food Business

    In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China's largest animal feed producer and a major pork and poultry producer and processor. The firm also marketed a range of food products to consumers. This case describes NHL's entrepreneurial beginnings, growth, and recent efforts to transform from a feed producer into an integrated agri-food company with an active presence throughout the chicken, duck, and pig value chains. Considerable context is provided on the structure and evolution of these livestock industries in China, the food processing industry, and important issues such as food safety. This background is helpful in enabling students to assess NHL's evolution in scale and scope and consider what (if any) changes should be made to the firm's strategy in the context of this critically important market.
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  • Liulishuo: AI English Teacher

    Educators and entrepreneurs alike are excited about the potential for artificial intelligence (AI) and machine learning to change the way learning will look like in the future. There is a confluence of factors such as the availability of large sources of rich, granular data; fast connectivity; powerful processing capabilities at a lower cost; and the ubiquity of mobile devices driving the imagination of entrepreneurs who are envisioning a world powered by AI to change the way learning should happen. One of the exciting companies to emerge in this field is Liulishuo. Founded in 2012, Liulishuo operates mobile apps for English speaking practice and uses AI technologies to power personalized, adaptive learning experience. Co-founder Wang Yi and his colleagues believe that AI technologies could be a disruptive force in every aspect of English learning, including proficiency improvement and test preparation. They believe that AI technology could benefit English learners around the world and make everyone a global citizen.
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  • Lessons from China's Digital Battleground

    The dramatic rise of China's digital leaders has put the squeeze on Western internet giants. Western players must learn quickly if they are to get back in the game in the world's fastest growing digital market.
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  • What Is An Effective Board?

    Situated in Beijing, Tenglong Ltd. is a typical non-state-owned listed firm in China. After its initial public offering, the founder has retained majority ownership and operation control by serving as both chairman and chief executive officer. An independent director of the company is worried about its corporate governance practice. What puzzles him most is the fact that, despite the apparent weaknesses of the board, the company itself is doing very well in the market. As he reflects on his experience, he cannot help wondering whether there is anything wrong with the board and what an effective board should and should not do.
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