個案總覽

Two decades into the 21st century, agriculture and farmers faced multiple challenges. The following case study presents a success model for all Indian stakeholders involved in the agriculture sector from growing food to processing food. The business model adopted by Sahyadri Farms worked to find solutions for the problems of small and marginal farmers and make farming into a profitable venture with development of agriculture and rural community. It not only linked farmers to international markets through export channels for remunerative returns but also provided innovative technologies like blockchain to ensure solutions forcrop advisory, weather forecasting, etc. Sahyadri Farms were successful in establishing itself as India's biggest and most successful Farmer Producer Company. The Sahyadri's case explores the interventions in agriculture supply chain with technology and economies of scale (Farmer Producer Company). Though the company continues expand, the trade-offs between expansion and vision remain a dilemma.

applications sanctioned on the same collateral, fake collateral pledged against loan applications, fake receipts circulated in trade deals, etc. These security issues were present globally and were a major source of concern for banks and other players who bore the risk in such transactions. Besides, the transaction processes were manual and characteristically time-consuming, less efficient, non-communicative and non-transparent. In the above context, technological innovations had the potential to create a paradigm shift in the operations of financial markets, with reduced risks and transaction costs. Whrrl's concept was simple - a block-chain platform that solved the problem of security and inefficiency in the asset-backed lending process, particularly in the Warehouse Receipt Financing segment. Whrrl was designed as a combination of two main components: the block-chain platform at the back-end that connected warehouses and banks; and the mobile app for farmers and traders that connected them with warehouses and banks. On June 5, 2020, the Indian government announced a number of regulatory changes to ease farmers' woes. With such major changes taking place in the ecosystem, Ashish Anand and his team at Whrrl were left wondering about their next steps. Anand had never intended Whrrl to be limited by geographical or sector-based boundaries; instead, his vision of Whrrl was to be the solution of choice for any asset-backed lending across the globe; in particular South East Asia, for commodities such as agricultural cash crops, metals and crude oil and Africa for agricultural commodities. The key challenge in India was slower market development compared with its South East Asian peers. Further, Indian agricultural warehouse financing yielded lower margins (net interest margins) compared to other types of financing such as agricultural equipment, unsecured MSME loans and other types of supply chain finance.