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Sam Huttenbauer: Entrepreneurship in Food Preservation and Nutraceuticals
- 商品編號：900012
- 商品分類：Case
- 長度：29頁
- 出版日期：1999-11-23
- 再版日期：2000-03-17
- 學門：
Sam Huttenbauer is trying to get two companies, in high-pressure food preservation and in nutraceuticals, off the ground. This case covers strategic, marketing, and financing challenges. It also looks at innovative technologies in the food industry and the role of the entrepreneur in commercializing them.