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Social natives are now looking for jobs in ways that did not exist a few years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video résumés, images, selfies, recommendations, and endorsements to demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting. Chapter 1, From Brands to Humans, identifies why branding is important. It then discusses the evolution of branding and the roles of emotions and passion in branding.

Social natives are now looking for jobs in ways that did not exist a few years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video résumés, images, selfies, recommendations, and endorsements to demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting. Chapter 2, Personal Branding, builds on Chapter 1 to discuss the importance and nature of personal branding, especially in an online social environment. It also considers how to develop and maintain a personal brand and what makes such a brand successful.

Social natives are now looking for jobs in ways that did not exist a few years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video résumés, images, selfies, recommendations, and endorsements to demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting. Chapter 3, The Social Natives, considers key characteristics of the #hashtag generation and how it has evolved from being digital natives to social natives. It then assesses the implications of this shift for recruitment and the professional/work possibilities afforded by the intensely social nature of this cohort.

Social natives are now looking for jobs in ways that did not exist a few years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video résumés, images, selfies, recommendations, and endorsements to demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting. Chapter 4, Recruiting in the Brave New Online Social World, discusses what recruiting version 2.0 looks like, the implications of social recruiting in the new online world, the importance of networking for young professionals, trends in recruitment, and the gamification of recruitment. The author then concludes with some personal thoughts.

Social natives are now looking for jobs in ways that did not exist a few years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video résumés, images, selfies, recommendations, and endorsements to demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting. Chapter 5, The Brand New Me, identifies the key aspects of managing one's personal brand online, especially regarding issues such as an individual's search results, removing information that should not be public, accounts of social media use that have led to hiring and firing. Finally, the author situates these issues in a discussion of the social ecosystem.

Social natives are now looking for jobs in ways that did not exist a few years ago. Emerging technologies, artificial intelligence business tools, wearable gadgets, and social media platforms such as LinkedIn, Facebook, BranchOut, Twitter Jobs, Glassdoor, Viadeo, XING, and Bayt, define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video résumés, images, selfies, recommendations, and endorsements to demonstrate their skills. Such online technologies facilitate the recruitment and selection of job candidates via the integration of intelligent software applications in the web-based talent search. Tomorrow's successful organizations use Big Data, business intelligence, and People Analytics, as well as a plethora of social media screening tools to recruit and retain great talents. This book will help you understand how social media in professional recruitment works. It will also inspire you through various success stories to take personal branding toward professional career development seriously. Finally, this book examines social nativity as a social phenomenon and presents the latest trends in career development and social recruiting. Chapter 6, The Brave New Online World, recaps the discussion of recruiting through social media, discusses future trends in recruitment, and considers more broadly what might be next in this social online world.