個案總覽

The general manager of Elliot Lake Retirement Living (ELRL), was trying to decide whether to adopt the recommendations in a student report to broaden the organization's service activities by expanding into assisted living. Although success would allow the organization to grow, failure might threaten the survival of the very town. ELRL was unique; it had been established as a not-for-profit enterprise to try to save the isolated northern Ontario town of Elliot Lake, whose almost exclusive raison d'etre was about to disappear with the impending closure of the area's last uranium mine. Its purpose was to establish the town as a retirement centre. Students have to analyze how the proposal will affect the company's ability to deliver the new service concept. The general manager was considering several options in addition to assisted living. A reasonable course of action must include a consideration of ELRL's status as a not-for-profit entity with a number of significant stakeholders.